For instance, since Unexpected Consequences, the first book in the Rod and Cane spanking romance series, debuted Sept. 2011, I’ve had 3,597 clicks on my Amazon link. I know this because I use bitly to shorten the URL, which gives me click data.
Of the 3,597 clicks*, 1,179 came from Twitter and 14 (yes, fourteen) came from Facebook. Now, I will say that early on, I much more aggressively tweeted than posted on Facebook. I don’t anymore, but I used to run promo tweets every hour during the evening. But still, the stats show a dramatic difference.
The choice was clear: I got more out of Twitter. So I focused my efforts there by tweeting and actively increasing my following. Facebook was more of an after thought. At the time that I reached 5,000 Twitter followers, I only had 500 Facebook friends. (Now I have about 1,100 ).
But within the past year, I had noticed that I wasn’t getting as many clicks from Twitter. Retweets had dropped off, as had @mentions and conversations. My friends did not seem to be on Twitter anymore. I’d heard through the grapevine that people were shifting to Facebook. So I started spending more time on Facebook. Things that I used to tweet on Twitter, I posted on Facebook. I started talking with people, “liking” and sharing posts. Actively friended people.
Breeder, the first book in my sci-fi romance series, has been out since Oct. 2013. Since then, I’ve received 910 clicks on my Amazon buy-link. Of that number, 150 came from Twitter, 135 from Facebook and 441 from my own blog.
Terran, book 2 in the series, released this month. Of the 244 clicks on the Amazon buy link, 111 came from Facebook, 12 from Twitter, (85 from my site).
Most recently, I blogged about what I learned at RT: why some ebooks sell and others don’t. Hot topic! I hit a blog record for that day—2,364 visits. I usually get between 300-400, with peaks of 500. When I’ve gotten “chrossed” (been featured in CH Ross’s Friday column), I’ve gotten 750-800.
I posted links to the blog on Facebook, both on my page and in several FB groups, and scheduled perhaps a dozen tweets throughout the day. Of the 1,372 clicks on the bitly blog link—1094 came from Facebook and 23 came from Twitter. I follow a lot of authors and a lot of authors follow me. Why ebooks sell was not a promo pitch—it provided critical information that directly affects most of the authors I know. Yet only 23 people on Twitter clicked on the links.
As with any social media, one’s benefit is related to what one puts into it, and I have shifted focus. But wow, what a difference. Social media is ever-changing. And just because something works now, doesn’t mean it will work in the future.
Have you noticed a shift from Twitter to Facebook? Where do you think the focus will be next?
* Numbers will not add up to 100 percent because I am not including the categories of “unknown” and “other sites.”