After last week’s post on why some ebooks sell and others don’t, I was asked to talk about street teams. I’m no expert on street teams, but I’ve had one for about a year. My team is small—only 17 members—but other authors I met at RT had teams of hundreds of people. (They also sell more books than I do. Correlation? Hm…).
What is a street team?
A street team is a group of fans who help to create the “buzz” around your books. They “take it to the street” and talk about your book. Why? Because they like your book!
Do I need a street team?
Need? I don’t know. But teams are very helpful because as I’ve learned, it takes a village to promote a book. Your street team is your village.
What do street team members do?
It depends on what you want. Your team can write reviews of your book, share information on Facebook and Twitter, bring bookmarks/other SWAG to bookstores and libraries—or just talk to their friends about their book. Decide what your greatest needs are and then develop your team around that.
How do I recruit a street team?
You could do it one-on-one, inviting individuals you know. Or write a blog, post on Facebook, etc. Your team members should be people who genuinely like your books, are connected to social media, and who have the time (or can make the time) to help. Once you have a team, you can ask members to suggest people.
What is the benefit to street team members?
Believe it or not, the biggest benefit is that they love your books and they genuinely want to help. However, most authors provide ARCs of their books so street team members get to read your books before anyone else. And many authors give their team members SWAG. I haven’t done that because I haven’t created any SWAG (but that will change), but I do award random monthly gift certificates, and my team members earn points toward certificates as well.
How large should my team be?
Depends on what you can manage, how active your members are, and how well connected they are. As I mentioned, I have 17 team members. I’d like to have 25. Other authors have hundreds (I can’t imagine that).
What else do I need to know?
Communicate with your team. Give them the inside scoop before anyone else. I’ve found the best way to communicate is to use a closed Facebook group. A closed group allows only members to see posts. That allows you to communicate with your entire team all at once and everybody knows what’s going on.
If you have a street team, do you have any advice about teams? Please share.
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As I mentioned, I am looking for a few more Team Cara Bristol members. I write erotic romance, including sci-fi and contemporary domestic discipline (spanking romance). Join now and receive 10 points toward your first gift certificate. If you’re already a team member, refer someone who joins and you’ll both receive 10 points. If you’re interested, email me at carabristol50 (at) yahoo (dot) com.