When Long Shot, a Corbin’s Bend spanking romance novella, debuted last week, I announced the release on my personal Cara Bristol FB account, and on my business Cara Bristol erotic romance author page. I paid $5 to boost the latter post over a three day period.
What were the results of paying to promote? Here are the stats:
- My post achieved a “paid reach” of 535 (“reach” defined as people who saw the post). My business page only had 392 likes and only 25 or so people see any given posts. So a reach of 535 was good. I don’t mind paying 5 bucks for that. But let’s drill deeper:
- 12 actions resulted from the boost. FB defines action as the “number of people who have liked, commented, shared or clicked on this post.” I had 8 post likes, 1 share, and 3 clicks on my Amazon buy link as a result of the promotion (according to FB). So after paying $5 to have 535 people see my post only 3 of them clicked on the link.
As a short-term investment–this is not good. Even if all three people who clicked on the link bought the book (which I doubt), my royalties on their sales wouldn’t pay for the cost of the ad.
However, the jury is still deliberating on the long-term investment potential. Most of what one does as an author involves keeping an eye on the future rather than the short-run. You build name and brand recognition so that when your next book comes out, or the one after that, or the one after that, somebody says, “Oh, I’ve heard of that author, let me try her book.” It’s the drip approach to marketing–and it takes a lot of drops to fill the bucket. So 535 people saw my name–about 500+ who wouldn’t have ordinarily have seen it.
I know that I am reaping the benefits now of things I did two and three years ago. Will the Facebook ad pay off? I don’t know. But it’s worth a shot. I plan to do a few more and watch what happens.
The pros and cons of author pages
On a Facebook personal page, you are limited to 5,000 friends. After that, no more friends can be added. As an author, you will eventually exceed 5,000 friends. You will have no way of connecting with those people through your personal page. A business page solves that problem.
The downside of a business page, it that while there is no limit to the “likes” you can garner, FB only shares your posts with a small number of those who like your page. And, the person clicking like also has to click “get notifications” or they won’t see your posts at all. But you can pay to “promote” your post (or page) to extend your reach beyond those who have liked your page.
Find me on Facebook
Like my Author Page (click “get notifications” if you’d like to actually see my posts.)
Have you paid to promote a post or page on Facebook?
What were your results?
Long Shot, a Corbin’s Bend spanking romance
Abby Delaney moves to Corbin’s Bend to work at her aunt’s antique store to recover from a painful divorce. She gets more than expected when she meets sexy, charming Harris Montgomery, a local businessman and tennis pro, a man who seems to be the exact opposite of her ex-husband. Through Harris, she discovers her submissive side when he introduces her to spanking good times, and she begins to trust herself again. But when the relationship progresses to a deeper level, she discovers Harris and her ex share more in common than she’d thought. With future happiness on the line, can she risk surrendering her heart on a long shot?