The Golden Rule goes something like this: do undo others as you would have them do unto you. Treat others as you would like to be treated. Most of the authors I know do this. Some, not so much. They’re so focused on selling their books, they either don’t notice what others are doing, they think they’re too busy, or they choose not to help out.
Why would you want to help a fellow author?
Unselfish reason: to be nice, to do the right thing because it’s the right thing.
Self-serving reason: because the goodwill you generate will come back to you.
Here are 10 ways to pay it forward:
- Review other author’s books. Reviews don’t have be to a long. Three or four sentences can make a difference. Reviews are “currency” in the publishing world–they influence readers’ buying decisions.
- If you see another author’s book has gotten what you consider to be an unfair “driveby” attack, click the “this review was not helpful” button. If a review gets enough “nos” it drops down the list and becomes less visible.
- Mention other author’s books in your interviews. What??? Often authors are asked what their favorite book is and/or what they’re currently reading. Too often writers answer with a classic work of literature or a famous bestseller. The authors of those books don’t need the publicity. New and midlist authors do. Call attention to their books.
- Buy other authors’ books. Particularly in your genre. Some authors don’t read the genre they’re writing to avoid being influenced, but that shouldn’t prevent you from buying the books. A purchase helps tremendously with Amazon “also boughts,” sales rankings, and visibility. Mention your book purchases. Announce it on Facebook, on Twitter, on Goodreads.
- Respond to other authors’ promotional (cover reveal, new release, review announcement, etc) posts on Facebook. Do more than click “like,” comment on the post. Even a simple “congrats” helps because high activity posts are boosted so more people see them. Share other authors’s posts on your own timeline and in groups you belong to.
- Visit other author blog tours and leave a comment. You don’t have visit every leg of the tour, but drop in on occasion and show your support.
- Add other author’s blogs and website to your blogroll. If an author adds you to hers, reciprocate.
- Open your blog to authors for guest posts and appearances.
- Include a board(s) on your Pinterest and pin other authors’ books.
- If you’re on Triberr, share other author’s blog posts. Even if you haven’t blogged in a while, check in and share anyway.