#SpankA2Z: M is for MEDIA kit…how to do one

A2Z-logo2015Welcome to day 13  of the 2nd Annual Spanking A to Z blog challenge–we’re at the mid-point! Throughout  June, spanking fiction authors will post a blog corresponding to a different letter of the alphabet, beginning with A and ending with Z. Many of the blogs, including mine, will focus on some aspect of spanking and/or the authors’ books, but you’ll also run across many random, but fun topics.

M is for Media kit…

An author’s media kit is a document used for promotion that contains all relevant information about a book. It’s what you send to a blogger when you do a “guest blog.” You might also send it to book reviewers or anyone else who wants information about your release. A media kit can be helpful to an author herself/himself because you have all the info one location. You don’t have to look multiple places to get your blurb, an excerpt, the ISBN, links. You’ll find it very handy when you’re filling out book review request forms.

So what goes into a media kit?

  • Title/author name
  • Genre (s) – it may not be obvious and there may be more than one
  • ISBN
  • Publisher
  • Buy Links
  • Blurb
  • Excerpt(s) – typically one excerpt 250 – 500 words. You may include a couple of excerpt choices, such as a short one and a longer one. Be sure to specify they are choices or some bloggers will run both.
  • Author bio – optional, but recommended. You are building a brand around you.
  • Author links – web site/blog and social media sites. Some authors have a presence everywhere; I don’t recommend including every single link– pick 3-5 that you want to highlight the most. Links to consider: Facebook, FB author page, Amazon author page, Twitter, Instagram, Pinterest, Tsu, Google+, Goodreads, author newsletter.
  • Book Cover – some people embed this in the media kit word document. I prefer to attach it to the the email when I send the media kit. You don’t need to include your full resolution JPEG (it’s overkill), but make sure the JPEG is large enough to have good resolution (at least 400 x 600 or 500 x 700 pixels). A cover can always be made smaller, but a thumbnail cannot be blown up without blurring.
  • Author photo – Optional. For privacy reasons, many authors don’t want their photos published, but again, you’re the brand. If readers like your books, they’re interested in you. Use a professional-looking shot. This one can be 200 x 300. (You want to avoid having your photo larger than your book photo, otherwise it looks like, HEY!!! LOOK AT ME!!!! Some blogger hosts will simply cut and paste exactly what you send them without any adjustment.

Any questions? For those of you with media kits, did I miss anything?

Check out the other bloggers of the A2Z challenge:

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8 Responses to #SpankA2Z: M is for MEDIA kit…how to do one

  1. This is such a helpful post! Thanks Cara. 🙂

  2. Livia Grant says:

    Love this! So helpful.

  3. Jaye Peaches says:

    Great checklist. I use OneNote to keep all my publishing things together.

  4. Ashe Barker says:

    So useful. I;’ll keep this one.

    OneNote is part of the MS Office suite, works a bit like a set of notebooks for different subjects. I have one for my publishing stuff, well, several really

  5. Kelly Dawson says:

    Very helpful post Cara 🙂

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