My husband surprised me with a gift—a glass duck because he said he knows I like ducks (I do.). I never mentioned it to him, but I’d been looking for a duck figurine for my office desk as a reminder to myself to keep my ducks in a row.
One thing I’ve learned about writing and publishing is that book promotion is most effective when efforts are connected and focused—lined up like ducks in a row. It’s usually best to wait for the right moment and take the time to get everything ready than to use a scattered, shotgun approach. This often means delaying short-term gratification (a few book sales) for longer term gratification (BIGGER sales).